7. GRAND PRIZE - JUDGING CRITERIA
During the Judging Period, the independent judging panel (the "Judges") will judge each eligible Entry
received based on the following criteria.
1) Demonstrates creative effort and highlights an inspired adventurous spirit, much like that of
the MINI Countryman! (evaluation weight 20%)
2) Tells an aspired story or shares an aspirational memory in a sincere and engaging way.
(evaluation weight 20%)
3) Demonstrates originality by sharing a unique story or memory (evaluation weight 20%)
4) Answers the question(s) of the week thoroughly while meeting all of the other criteria.
(evaluation weight 20%)
5) Is the best representation of the MINI Countryman brand and has the potential to be used in
promotional material for the MINI Countryman. (evaluation weight 20%)

Posted by: Beigewood on July 17, 2017


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